Hello everyone from a snowed-in The Netherlands!
To compete with AWS and other hyperscalers, you need more than technology. Large incumbent cloud providers are also selling comfort to corporate employees. And if you too want to rake in billions of revenues, you had best be selling that too.
I wrote this new piece AWS and Microsoft are selling much more than cloud services after spending some quality time with huge buyers of IT services who want to broaden their scope beyond “the big three” clouds.
Us open source / digital autonomy people do not have a great understanding of corporate decision making, and I hope that this new post can help a bit.
It is not good enough to show up with the best technology, not even when it is cheaper. Corporations are also buying comfort.
Do read on here!
Bert